The Why

The why is one half of our monthly newsletter that focuses on sharing insights and strategies to help you build a better brand for your business.
Why, the WHY?
1 min read
A brand isn’t just a logo.
It goes far deeper than that.
A brand is a persons gut feeling about
a product service or company.

If a brand a is a customers gut feeling,
then what is the definition of branding?

The definition of branding

Briefly, it’s a company’s effort to build lasting value and by delighting customers.

Your business is dependant on customer choice.
Your brand is the why, or why not, customers choose you.


Why should
they choose you?

It’s the answers to this question that will help you build trust with your audience, build loyalty and create a better business. 

How you communicate this to your audience is covered in the other half of our newsletter, The How.

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