The How

The how is one half of our monthly newsletter that focuses on how you can communicate your brand visually to your audience.

Why, the How?

1 min read

All the elements of a well-built visual identity are carefully crafted to evoke specific feelings and associations in the minds of customers.

The definition of a VISUAL IDENTITY

A visual representation of brand that covers the logo, colour scheme, messaging, typography, image style and layout principles.

The smallest touch points stack up to create a cohesive brand experience and build trust.

How you do anything is everything

Why you create your brand is in the other half of our newsletter, The WHY.

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