Having built together for a decade as Artform, a design-led property development company, the team were looking to launch a new client-facing construction arm to their business: AF Build.
It was key that the brand visually related to Artform’s existing look and feel, while simultaneously standing as a distinct company in itself.
Sector
Property
Services
Brand Strategy
Identity Design
Art Direction
Web Design + Development
We took the characteristic square from their current logo and updated the typography and alignment. All in order to appeal directly to property owners looking for a contractor with a vast, design-led experience and a keen eye for detail.
Our decision to create an image-heavy website showcases exactly what it is that AF Build offers their clients, a range of services with quality at the core of everything they do.
A fresh perspective in structural and civil engineering
Articulate Engineering
Engineering isn’t always the most straightforward topic, but the team at Articulate are on a mission to change that, to make the complex simple. With over a decade of previous industry experience, they were after a full brand and identity design, including a website, to showcase the new company and its services.
Through a considered typography pairing and a soft yet neutral colour scheme, we’ve conveyed Articulate Engineering’s human-centred approach, while simultaneously illustrating professionalism and instilling trust.
Sector
Real Estate
Services
Brand Strategy Identity Design Art Direction Web Design + Development
Articulate may be proactive and forward-thinking, but the company is inspired by a rich heritage of engineering excellence. Founder Mark Williams has followed in the footsteps of his paternal grandfather, a self-made structural engineer, and Articulate stands as a continuation of this legacy.
Therefore, we chose to blend touches of the old with the new throughout the website, mixing computer generated imagery with hand-drawn illustrations.
We created a number of logo options to form a cohesive brand across diverse applications. It felt important to create the wordmark in lowercase, to once again illustrate Articulate’s friendliness and people-focused ethos.
Present Communications are a leading audio visual company in the events industry, creating a seamless experience for every client and their audience. Whether an event is live, virtual or a hybrid of the two, Present consistently deliver a smooth service which means they’re trusted time and time again. We gave the brand a full refresh, including a new website to showcase exactly what they do.
Sector
Events
Services
Brand Strategy Identity Design Art Direction Web Design + Development
We created a fresh tone of voice that feels confident, coherent and professional, instilling trust in the brand and their level of service. This is used across the website, social media pages and any other marketing touch points.
Visually, the stripped-back colour scheme nods towards technology and lighting, with black, white and a series of neon blues that pop from the background. In a similar vein, we chose a primary font inspired by the typography of the industrial era, referencing Present’s highly technical nature.
Being experts in video presentation, we felt it was important to create a dynamic animated logo for Present. The animation features a layering of three simple shapes which come together to form a more complex image. This is a direct reference to the multifaceted work that goes into every event that Present work on.
Established boutique estate agents, Oakhill, wanted their brand to connect more closely with their community. We delivered a new visual identity and brand messaging that champions the people in their neighbourhood.
Sector
Property
Services
Brand Strategy
Identity Design
Art Direction
Web Design + Development
Our people-focused tone of voice brought a guiding, human touch to the often impersonal world of property.
This ethos filtered through to the website refresh, where we added an advice section. With tips for buyers, sellers, renters and landlords, these new pages put Oakhill’s community first.
We’re invested in our community and dedicated to the partnerships we forge with the people who live here.
We developed brand consistency over multiple touch points.
South of the river thrives on professionalism and pleasure. When it came to creating a brand and brochure for a new development in Balham, we were inspired by the area’s ever-present opportunity.
Sector
Real Estate
Services
Brand Strategy Identity Design Art Direction Web Design + Development
Situated in prime position on Balham High Road, 180 Balham brings 5 new, modern apartments behind a statement façade of glazed, green tiles and bronze window frames.
Welcome to the high life.
We developed the tone of voice to be playful and creative, but direct. Short and sweet statements that get to the point in a way that matches the sentiment of Balham, an area that offers constant choice, vibrance and fun.
Our vibrant photography style spoke to the warmth of the local area, highlighting the people and details just as much as the bigger picture.
Throughout the brochure’s key messaging, we played with rhyme to create pace within the copy, echoing the liveliness of Balham.
Sandi Kids was born when two new mothers were let down by the babywear options on the high street. It seemed as though their children were being placed in well-defined boxes before they’d even been born.
Our narrative ‘Clothes for the undefinable generation’ perfectly captures their mission. Which we combined with an identity that reflects their warm and playful nature, alongside a beautifully-curated online presence.
Sector
Child Fashion
Services
Brand Strategy Identity Design Art Direction Brand Messaging
For little ones with lots to say.
When the passion to create comes from a place so personal, the brand story and key messaging of Sandi Kids needed to reflect that: ‘We want little people with big personalities to feel free to be themselves. Not defined by their clothes, but uplifted by them.’
When creating the visual identity we were inspired by the simplicity and style of the first collection. This inspiration is reflected both in the unique wordmark and brought to life through a playful animation.
As Sandi Kids is an online business, visited purely via screens, we developed a monogram to use across all devices when the full logo would be too small.
Halcyon represent a new breed of real estate developer, committed to delivering best in class sustainable residential developments with a focus on co-living.
We were tasked with encapsulating their mission within a brand, to be used across all digital and physical materials.
Sector
Real Estate
Services
Identity Design Art Direction Stationary Web Design + Development
Halcyon aren’t here to green-wash. They’re dedicated to helping pave the path to a net zero future, with each of their projects sitting well ahead of market sustainability performance.
Therefore, they needed a straight-talking brand that reflected their dedication to change.
Pooch’s Butler have created a haven within the city for those with four legs and with two. They came to us in need of a brand for their luxury pet grooming parlour and accessory boutique in Marylebone.
We paired sophisticated typography with a modern, minimalist aesthetic to resonate with their audience and communicate their ethos.
Sector
Pet Care
Services
Brand Strategy Identity Design Art Direction Web Design + Development
At the Pooch’s Butler, your dog’s wish is their command. Therefore, we placed our four-legged friends at the centre of the brand, across digital, physical products and the shop itself.
Criss Cross is London’s first cafe to focus solely on the most famous patisserie: the croissant. With a wide variety of choice, from sweet to savoury, the aim is to meet the growing demand of exciting food brands in an ever changing global environment.
After we crafted a punchy brand identity, Criss Cross launched with its first flagship store in Soho London in Summer 2021.
Sector
Food & Beverage
Services
Identity Design Art Direction Menu Design Packaging
Our brand was inspired by the passion of the French, combined with Criss Cross’s rebellious re-imagining of the croissant. Bold and untraditional.
Since the late 1940s, Patrick’s Toys has been a staple of Fulham’s Lillie Road, supplying the finest of toys for generations of children.
Next door, boutique developer Charlton House have crafted a flagship development of 9 apartments. We helped to bring Toy Makers Yard to life, for the discerning buyers of Fulham.
Sector
Real Estate
Services
Brand Strategy Identity Design Art Direction Web Design + Development
With the site’s history at the forefront of the brand story we were tasked to bring it to the modern day and appeal to the young professionals of south-west London that want to take full advantage of its excellent location.
We developed a brand language that’s both mature and playful, storytelling throughout a 36 page brochure, full site hoarding and website.
A place to play.
Our key messaging fused the toy-making past with Fulham’s liveliness today. A place ‘with colourful rows of independent restaurants and shops, mixologists inventing fresh and fizzing creations on every corner.’ We sought to locate Toy Makers Yard in an ever-changing playground of inspiration.
Recent Comments