Since the late 1940s, Patrick’s Toys has been a staple of Fulham’s Lillie Road, supplying the finest of toys for generations of children.

Next door, boutique developer Charlton House have crafted a flagship development of 9 apartments. We helped to bring Toy Makers Yard to life, for the discerning buyers of Fulham.


Real Estate


Brand Strategy
Identity Design
Art Direction
Web Design + Development

With the site’s history at the forefront of the brand story we were tasked to bring it to the modern day and appeal to the young professionals of south-west London that want to take full advantage of its excellent location.

We developed a brand language that’s both mature and playful, storytelling throughout a 36 page brochure, full site hoarding and website.

A place to play.

Our key messaging fused the toy-making past with Fulham’s liveliness today. A place ‘with colourful rows of independent restaurants and shops, mixologists inventing fresh and fizzing creations on every corner.’ We sought to locate Toy Makers Yard in an ever-changing playground of inspiration.

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