Brand StrategyIdentity DesignArt DirectionBrand Messaging
When the passion to create comes from a place so personal, the brand story and key messaging of Sandi Kids needed to reflect that: ‘We want little people with big personalities to feel free to be themselves. Not defined by their clothes, but uplifted by them.’
When creating the visual identity we were inspired by the simplicity and style of the first collection. This inspiration is reflected both in the unique wordmark and brought to life through a playful animation.
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