Criss Cross is London’s first cafe to focus solely on the most famous patisserie: the croissant. With a wide variety of choice, from sweet to savoury, the aim is to meet the growing demand of exciting food brands in an ever changing global environment. 

After we crafted a punchy brand identity, Criss Cross launched with its first flagship store in Soho London in Summer 2021. 


Food & Beverage


Identity Design
Art Direction
Menu Design

Our brand was inspired by the passion of the French, combined with Criss Cross’s rebellious re-imagining of the croissant. Bold and untraditional.


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