A fresh perspective in structural and civil engineering
Articulate Engineering
Engineering isn’t always the most straightforward topic, but the team at Articulate are on a mission to change that, to make the complex simple. With over a decade of previous industry experience, they were after a full brand and identity design, including a website, to showcase the new company and its services.
Through a considered typography pairing and a soft yet neutral colour scheme, we’ve conveyed Articulate Engineering’s human-centred approach, while simultaneously illustrating professionalism and instilling trust.
Sector
Real Estate
Services
Brand Strategy
Identity Design
Art Direction
Web Design + Development
Articulate may be proactive and forward-thinking, but the company is inspired by a rich heritage of engineering excellence. Founder Mark Williams has followed in the footsteps of his paternal grandfather, a self-made structural engineer, and Articulate stands as a continuation of this legacy.
Therefore, we chose to blend touches of the old with the new throughout the website, mixing computer generated imagery with hand-drawn illustrations.
We created a number of logo options to form a cohesive brand across diverse applications. It felt important to create the wordmark in lowercase, to once again illustrate Articulate’s friendliness and people-focused ethos.
