180 Balham

South of the river thrives on professionalism and pleasure. When it came to creating a brand and brochure for a new development in Balham, we were inspired by the area’s ever-present opportunity.


Real Estate


Brand Strategy
Identity Design
Art Direction
Web Design + Development

Situated in prime position on Balham High Road, 180 Balham brings 5 new, modern apartments behind a statement façade of glazed, green tiles and bronze window frames.

Welcome to the high life.

We developed the tone of voice to be playful and creative, but direct. Short and sweet statements that get to the point in a way that matches the sentiment of Balham, an area that offers constant choice, vibrance and fun. 

Our vibrant photography style spoke to the warmth of the local area, highlighting the people and details just as much as the bigger picture.

Throughout the brochure’s key messaging, we played with rhyme to create pace within the copy, echoing the liveliness of Balham.

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© 2021 Made Studios